Culture, heritage and creative industries for health and well-being

Apie kvietimą

Expected Outcome: Projects should contribute to all of the following expected outcomes: Deepened knowledge of the potential positive effects of cultural experiences on health and well-being[1] is developed and made available to relevant stakeholders, along with validated scalable and replicable practices to reinforce these effects Key industrial, health, cultural, educational and/or civil society actors are aware of validated systemic approaches to make cultural experiences improve health and well-being and are engaged in producing or supporting such cultural experiences Competitive European cultural and creative sectors and industries systematically contribute to improve health and well-being Scope: It is widely recognised that cultural experiences, such as those offered by cultural heritage institutions (CHIs) or cultural and creative sectors and industries (CCSI), can be beneficial for health and well-being. Research done, though scattered and not always systematic, supports this conclusion, with for instance the World Health Organisation arguing that cultural experiences contribute to health in four areas: prevention of ill-health, promotion of healthy behaviour, as well as management and treatment of disease[2]. However, there is still a lack of systematic research into the key characteristics and circumstances of cultural experiences to best support health and well-being. The challenge is to remedy this situation by developing evidence-based and validated practices that can be understood and used by CHIs and CCSI as well as other key stakeholders to develop cultural experiences that effectively support health and well-being. There are many possible ways to approach this challenge. Proposals are free to choose the focus considered to have the best potential to achieve a strong impact and should make sure to delimit the focus in a way that allows for sufficiently thorough work. Activities may thus concentrate on different kinds of arts and culture – interventions and/or experiences – online and/or in person – and/or on cross-sectoral issues. Proposals should, however, credibly explain why the chosen focus and approach are likely to achieve a strong impact. One possible focus could be on arts and culture-based experiences as a societal support kit, in situations of crises or other circumstances where health or well-being is under threat. Decision-makers could thus benefit from a set of validated practices that help support well-being among the population in such situations. Such research might be based on good examples provided by Member States/Associated Countries or other stakeholders, with a view to consolidate and build on existing knowledge and practices. Another possible focus could be on mobilising a particular cultural and creative industry to contribute to health and well-being, such as for instance the video games industry. Ever more people spend ever more time on games, making this an important and growing source of cultural…